" Does It Have Pictures In It? "

 

As kids, we would not dare touch a book if it didn't have any pictures. I believe that when it comes to articles, more readers are drawn to the content when there are pictures involved.

An article written by Jeff Bullas titled, 6 Powerful Reasons You Should Include Images in Your Marketing - Infographic, he makes a list explaining why images help boost your audience. The first thing he writes about is that overall, articles with images attached get 94% more total views. This can lead to an increase in sales for marketing teams, a rise in popularity for free-lance bloggers, more pay for writers who's checks rely on views or subscriptions, and so many more possibilities. 

Another reason photos do a better job of roping in customers, viewers, or readers is because the new generation of kids have grown up with technology at the tip of their fingers. A previous blog I've written tells of the addiction kids have to technology recently. We even know that when away from their phones and having no connection to the internet, kids show an increase in anxiety and panic. One reason for this is that a large part of our brain dedicates itself to visual processing and we are more likely to stay focused on the article because of our cognition and ability to pay attention. James Balm explains this and how the new generation is gravitating towards pictures in his article, The power of pictures. How we can use images to promote and communicate science . Images help do a better job at portraying the author's message and what's meant to be said. They also benefit the reader by letting them visualize the content of the article. Very often pictures add to the story by containing context clues or implies meaning. We can all agree that it is 100% understandable that many people seek self-expression through their art.